Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don't need to do GEO, LLMO or anything else to show up in Google AI Overviews, you just need to do normal SEO.

My colleagues Ken Auletta and Vauhini Vara have already posted insightful accounts of Google’s decision to reinvent itself. Quoting a former Google employee, Ken writes that the company’s co-founder ...

Google’s John Mueller answered a question about indexing, offering insights into how overall site quality influences indexing patterns. He also offered the insight that it’s within the bounds of ...

Earlier this month, we reported about significant chatter around a Google algorithm update. Well, it looks like we have another update to report to you this week. On Tuesday of this week, there were ...

On Friday afternoon, Google made the biggest change that has ever happened in search engines, and the world largely yawned. Maybe Google timed its announcement that it was personalizing everyone’s ...

In November 2019 we saw Google testing removing the normal snippet from the Google search results when Google shows a featured snippet for that site/URL. Well after numerous tests, Google has launched ...