adexchanger

Ad Tech Companies Should Heed The FTC’s Warning About Hashing

A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.
JD Supra

Is it possible for data that has undergone salted-hashing to still be considered “personal information?”

“Salting” refers to the insertion of a random value (e.g., a number or a letter) into personal data before that data is hashed. Whether personal information that has undergone salting and hashing is ...
JD Supra

FTC Reiterates that Hashed and Pseudonymized Data is Still Identifiable Data

The Federal Trade Commission (FTC) reiterated its long-held view that hashing or pseudonymizing identifiers does not render data anonymous, in a post to its Technology Blog on July 24, 2024. In the ...
MediaPost

Hotels Urged To Use Hashed Emails And Other First-Party Data

Hotels face hurdles when targeting customers for multichannel marketing campaigns. For instance, they must collect first-party data in the form of hashed emails, first-party cookie IDs, and historical ...
The Mercury

Narrative Data Streaming Platform First to Offer Access to Webbula’s Comprehensive Audience Data Solution for Hashed Email Campaigns

NEW YORK and PITTSBURGH, May 5, 2021 /PRNewswire/ — To better assist businesses in targeting individuals and increasing advertisement relevancy in their multichannel email campaigns, Narrative, the ...