The catchphrase of one of my all-time favorite television characters, Dr. Gregory House, is “people don’t change.” If House is right, does that mean all of us who do intervention science are chasing ...
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Want to change someone’s behavior? Understand how the brain builds habits, according to neuroscience
Want to change your behavior? How about your consumers’ behavior? A new Georgetown study reveals how overlooked cues are the ...
The Harry Potter audiobooks helped Katy Milkman make a foundational discovery about exercise behavior.A Harvard graduate student at the time, she was struggling to work out. Once a varsity tennis ...
Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...
Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...
Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...
1. Reduce friction. Make the desired behavior easier than the old one. Adjust meeting practices, deadlines, and norms to support new routines. 2. Shape environments. When the cues around people ...
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