The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

Meta Platforms is betting that automation is the future of ads. The social-media company aims to enable brands to fully create and target ads using artificial intelligence by the end of next year, ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

Meta has quietly turned its friendly AI helpers into another data source for its ad machine, rewriting its Privacy Policy so that conversations with its chatbots can shape what people see on Facebook ...