From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We've all heard it before: "TikTok made me buy it." Maybe it was a viral skincare product, a trending kitchen ...

The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, ...

How a growing tech company helps clients respond to viral moments, influence customers’ perceptions of them, and stay ahead of risk. Jenny Wolfram founded BrandBastion in 2013 after noticing that many ...