Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

Q. You explained Excel’s Scenario Manager in your November 2024 Tech Q&A article and Goal Seek in your December 2024 Tech Q&A article. Can you please explain the final What-If Analysis tool: Data ...

Data has become one of the most valuable assets a company can own. Much like oil powered the industrial era, data now drives innovation, competitiveness and profitability, especially in the world of ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Learn how to make data-driven SEO decisions for consistent results. Discover the power of leveraging data for effective SEO strategies. In SEO, making strategic decisions without empirical data is ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...