Mobile apps have made fandom ambient, always on, quietly woven into the day. This suits modern life rather well, which is ...

Fan Service is a column by pop culture and fandom writer Stitch that looks at the highs and lows of fandom, and unpacks how what we do online, and for fun, connects back to the way we think about the ...

Content warning for discussions of death (by illness, accident, and suicide) and grieving. When I was a teenager and one of my fandom friends stopped posting, chances are that they decided they didn’t ...

Simon Luff of creative agency Ear to the Ground looks at how true attention to fans’ hearts and minds can transform how they think about customer experience. If you ask a marketer what customer ...

An article a few weeks ago in Salon was ominously titled “Let’s all stop ignoring The Fandom Menace. It’s real, and it’s winning.” The article contends that toxic factions have become a built-in ...

Zohran Mamdani’s New York City mayoral campaign set a new standard for how Democrats can communicate online. It’s this digital savviness and authentic engagement with social media platforms to which ...