Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

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Think about this: The American Red Cross received $32-million for Haiti relief efforts from people making donations through their cellphones. Among those donors, 1.3 percent agreed to receive e-mails ...