IBM announced its plans to invest $100 million to globally expand its marketing consulting services. As part of the investment, the company plans to 10 new IBM Interactive Experience labs, which are ...

The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess ...

IBM’s newly-badged digital agency Interactive Experiences - ranked the third biggest globally by Gartner - is poised to shake up the digital advertising landscape having unleashed an aggressive growth ...

IBM has launched IBM Interactive Experience, a global consulting practice which aims to create next-generation services capability that integrates the leading design capabilities and user experience ...