Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence – both ...

A DEA report on drugs and drug trafficking details what the agency calls cartel influence in the US. Security experts and cartel operatives in Mexico dispute the DEA's depiction. They say the links ...

For years, the marketing funnel was the primary framework for understanding the customer journey: a linear process where the customer moves from awareness to consideration, then conversion, and ...

If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, ...