Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. Any brand looking to compete in the marketplace likely ...

Social media has revolutionized how people find information, discover products and make decisions. Influencers have capitalized on this shift, developing process-oriented business models that ...

Martha Stewart has just published her 100th book. (Image courtesy Martha Stewart Inc.) Widely considered to be the “original influencer,” Stewart has skillfully used her good looks, personal stories, ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...