Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The savviest social marketers aren’t ...

With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand using Instagram is doing it well. To evaluate whether your ...

Instagram began testing hiding public like counts globally on Thursday, after experimenting with the design tweak in several individual markets abroad. People who upload photos and videos will still ...

With over a billion active monthly users, Instagram is a natural platform for reaching a nearly unlimited number of potential customers. Making the most of your social media marketing opportunity ...

Instagram has evolved far beyond a simple photo-sharing app it s now a powerful marketing platform with over 2 billion monthly active users globally. For brands, influencers, and marketers, Instagram ...

How to Use Instagram Analytics and Insights to Grow Faster: By Ambika Mondal We pour hours into posts, reels, captions, stories… yet most people never stop to check Instagram analytics. It’s almost ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

Are you a print subscriber? Activate your account. By Garett Sloane - 16 hours 8 min ago By Erika Wheless - 17 hours 23 min ago By Ad Age Studio 30 - 18 hours 28 min ago By Brandon Doerrer - 18 hours ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...

On Instagram, "impressions" are when any of your content is shown to a user. Impressions don't track when someone interacts with your posts, or whether they're a new viewer. You can use an Instagram ...