Effective video marketing can help boost conversions and sales. Improve your performance with these 13 elements of successful YouTube videos. The importance of branding in marketing can never be ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

Allison Byers, CEO of Scroobious, a new video-pitching platform for entrepreneurs, shared with Business Insider the 10 most important elements of a startup pitch deck. She collected these elements ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. What separates businesses that thrive from those that ...