Standalone broad keyword strategies belong to the past. In 2021, the combination of Google’s focus on user experience and intent, alongside the rise of conversational search and applications such as ...

Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low ...

A modern SEO keyword strategy must focus on intent and how valuable they are to your business. Here are four tips to help you with your keyword strategy. One of the foundations of any given SEO ...

Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive ...

AI is significantly impacting the SEO landscape and making SEO easier and more accessible. If you’re a small business ready ...

How many times have you thought something like, “Why aren’t WE No. 1 for [insert vanity keyword here]’? Many marketing leaders and troops on the ground already understand that ranking for ‘Vanity ...

If you’re doing SEO for your business or looking into it, chances are you’re thinking a lot about which keywords you want to focus on. You probably have a pretty good idea which ones are the most ...

It’s no secret that keyword research is an integral part of crafting a successful SEO strategy. After all, keywords provide us insights into our users and help drive our content strategy. The ...

As a B2B marketer, you are targeting other businesses—vendors, manufacturers, suppliers, distributors, others—and, more specifically, buyers within those businesses. Your B2B SEO should be ensuring ...

Ashworth University's marketing team had two goals in mind when they revamped the school's SEM strategy--to improve conversion rates, and to improve student retention. And after implementing a number ...