In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...
In last year's Brand Finance Global 500 report Ferrari was deemed the most powerful brand in the world. This year, however, it is LEGO that rises to the top of that list, and while there are good ...
F1 fan? Ferrari fan? LEGO fan? If you hit that trifecta and you're in Singapore for the Formula 1 race this weekend, prepare to buy a lot of gas. Local Shell stations are offering six exclusive ...