Lego was my favorite toy as a kid. My best friend and I would spend countless hours crouched over a giant pile of bricks, using our own Lego language – hundreds of names for hundreds of different ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...

Lego has built itself into an organization that is almost inflation-proof. While other toy makers have slumped, Lego enjoyed double-digit growth in the first half of 2024. The company appeals to a ...

Lego sales rose 13% in first half of 2024 The company grabbed market share in a flat toy market CEO expects double-digit full-year sales growth Lego holds back on store openings in China COPENHAGEN, ...