The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Allergic to blurbs? Scroll through the carousel above and you'll see all the biggest new sets. For more info on them, and for even more new sets for September 2025, keep on reading. New LEGO ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

LEGO has been hard at work producing sets targeted specifically at adults all year long. Some of the biggest new sets released this September were 18+ builds and there are already even more on the way ...