The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
The Lego Group is teaming up with Aardman Animations, the stop-motion studio behind Wallace & Gromit, Chicken Run, and Shaun the Sheep, on a new project encouraging kids to combine brick-building with ...
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