In this video, we explore how LEGO may change in 2026 based on current trends, market shifts, and fan expectations. From ...

Lego, the family-owned Danish toy firm, is building its case brick by brick to be considered the world’s leading entertainment and merchandising business – to the consternation of some L.A.-based ...

On average, every person on Earth owns 94 LEGO bricks. But that’s not enough for the Danish toy manufacturer. LEGO is seeking to increase its popularity among kids of all ages – and it seems to be ...

This fascinating graph from Todd Tankersley and Wired shows how much Lego has rebounded from a crash at the beginning of the millennium. And the company's success is rooted in a distinct strategy. In ...

Lego has a nostalgia problem. I do, too. Like Hollywood and its eternal cycle of remakes, the Danish company has found a ...

Lego is building on its strategy of getting “bricks in hand” by bringing its giant Lego Christmas tree to Melbourne as it shifts its focus to getting families to build together. This year, the toy ...

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