Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

The long-standing model of mutual benefit is rapidly disappearing ...

Add Yahoo as a preferred source to see more of our stories on Google. A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right ...

JetBlue Airways is parting ways with boutique public charter carrier JSX. The New York-based airline will end its nearly ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

WestJet Rewards is feeling the heat as a new loyalty program has just been announced by Air Transat, changing the game for frequent travelers.

Digital travel platform Agoda and Mastercard have joined forces to launch a modular travel redemption solution that empowers ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...

Airline executives sound the alarm on a plan that could disrupt travel and lending as we know it.

Air Transat, Desjardins, and Visa are launching a new travel loyalty program and credit cards in 2026 following the 2025 ...