Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

In today's “always-on” world, customer loyalty programs have undergone a significant evolution, adapting to meet the ever-changing needs and expectations of consumers. Once primarily consisting of ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

I had a birthday last week, and it was a great birthday -- with email greetings and Facebook posts galore. I even got a few communications from companies that I do business with. I got a card from my ...

Much depends on Victa’s Android technology, which Verifone says will allow merchants to gather and process customer data at ...

Given the ubiquity of social media and e-learning platforms, one might think that companies already have all the digital tools they need to reach customers and employees. In reality, however, many ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...