Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

I had a birthday last week, and it was a great birthday -- with email greetings and Facebook posts galore. I even got a few communications from companies that I do business with. I got a card from my ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

Much depends on Victa’s Android technology, which Verifone says will allow merchants to gather and process customer data at ...

Given the ubiquity of social media and e-learning platforms, one might think that companies already have all the digital tools they need to reach customers and employees. In reality, however, many ...

Sometimes the moments that matter most aren’t planned — they’re the unexpected gestures that turn good service into lasting loyalty. It was before dawn in Lisbon, and I had an early morning flight.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

Businesses lie to customers. And in an anything-goes, laissez-faire regulatory environment such as this one, the falsehoods are starting to pile up. Bending a few facts for an easy profit may seem ...