Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Alaska Airlines and Hawaiian Airlines launched a new rewards program, Atmos Rewards, with flexible status earning options. Members can earn status based on miles flown, price paid, or segments flown ...

Did you know that Gen-Z makes up 40% of the global consumer population, and their spending power has reached over $360 billion? But what is intriguing about Gen-Z is they have different expectations ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

(WHTM) — I was out of the country for a few weeks, and everyone “missed” me. No, not my friends and family back home. Or, well, maybe they did; I didn’t ask them. But I know Supercuts missed me when I ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...

This guide reveals the best casino loyalty programs tailored for low-stakes players, explaining how to earn rewards, climb tiers, and make the most of every wager without overspending. 21+ and present ...

Nichifor is a deputy director of the Centre for Market Design (CMD), a research hub with expertise in microeconomics, hosted by the Department of Economics at the University of Melbourne. Part of this ...