Lyft has revealed a new feature, which will allow users to designate favorite drivers and ride with them when possible. Earlier this week, Lyft's main competitor Uber also said it was launching a new ...

Lyft has added new personalization and safety features that allow for a better ride experience for both drivers and passengers. The ride-share app just announced that riders will now have the option ...

New personalization and safety features are coming to ride-share app Lyft, including ways drivers can take control of both the good trips and the bad trips. Riders who have particularly pleasant rides ...

SAN FRANCISCO — The other morning, Uber wanted $77 to get me across San Francisco during rush hour. Lyft wanted $49. Same route, same moment. It wasn’t a fluke — it’s how this pricing works. The apps ...