Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Several months after announcing a slew of partnerships to position itself as a privacy-first company, PurpleLab has unveiled a new measurement tool for marketers.

Aging thermal plants face mounting challenges—rising maintenance costs, stricter emissions standards, and the need for ...

Two new series of bridge-type CMMs, Maxima and Maxima R, have been launched by LK Metrology for measurement of large, heavy, ...