A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Don’t scale back your marketing budget in uncertain economic times. Even with the threat of a recession in the next year, companies should prioritize marketing to stay ahead of competitors. In fact, ...

Start small with a digital marketing budget, optimize channels, and scale based on results. Prioritize quick-return tactics like PPC, paid social and influencer marketing for new businesses. Gradually ...

Regardless of your business’s size, marketing is an essential investment that keeps customers coming to your front door. Still, it takes funds to get marketing results, which is why every business ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

Maximize unused funds. Invest your surplus marketing budget in AI training, tech integration or prepaid campaigns to enhance efficiency and ROI. Upgrade team skills. Use end-of-year funds to provide ...

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Despite a stubbornly challenging economic ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Spending your marketing budget well is better than having an overly large budget, says OtterHalf’s Cassandra Ong Disclaimer: ...