Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Measuring marketing efforts is a vital task for every ...

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising ...

Metric is measure of something. Performance metric is a measure of some activity related to a company's business performance. Key performance indicators help organizations achieve organizational goals ...

Opinions expressed by Entrepreneur contributors are their own. Executives and employees alike now work toward exceeding various Key Performance Indicators and receive quantitative feedback that ...

And if you want help coming up with ideas, content marketing is the answer. Content marketing is a strategic marketing approach – a focused and deliberate process. It involves creating and ...

Artificial intelligence and machine learning have improved the way marketers advertise and market, but sometimes an organization lacks the agility to make quick media budgeting decisions. Google ...

A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...