Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

When Adobe acquired the B2B marketing company Marketo for $4.8 billion last week, investors pressed CEO Shantanu Narayen to explain the gulf between Adobe’s price tag and Wall Street’s valuation of ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We started writing it in 2006 (here’s the first post) and have since published more than 950 ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Shantanu Narayen Chairman, President and CEO of Adobe, at the 2018 Adobe Summit. (Photo by Jeff Bottari/Invision for Adobe/AP Images) Adobe has been selling software to consumer marketing teams for ...

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution.

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Starting price: Contact for a quote. Key features: Marketo Engage is a powerful marketing automation software offered as an individual product or within a suite of Adobe tools. While it is not ...

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists. Marketo, ...