One of the joys of YouTube is watching makeup tutorials, and Maybelline gets it. The brand joined the influencer bandwagon by creating its own show "Makeup Like This" — and it's about to get even ...

Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...

Maybelline uncaps Facebook engagement via full-screen ads featuring eyeliner tutorials Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand ...