Brands that deliver on their promise of a stellar customer journey reap rewards. The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within the prospective customer journey, I find that one of the biggest challenges and ...

Now that 74% of U.S. companies are transitioning to a permanent hybrid model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single ...

Just defining impact can be challenge, much less measuring it. The Center for Investigative Reporting shares how it’s thinking about a key question for news nonprofits. For nearly 10 years, nonprofit ...

Consider using a likelihood ratio to measure the strength of statistical evidence for one hypothesis over another. Recent work has shown that when the model is correctly specified, the likelihood ...

A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. Many companies engaged in sustainability have clear metrics regarding environmental sustainability, but less ...