Micromax, the Indian smartphone OEM has announced a new brand called YU, which will be online only and ‘direct to the consumer‘. This is clearly a strategy Micromax has adopted to counter the ever ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Micromax Informatics, India’s home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched ...

Micromax Informatics once had a firm grip on the local mobile phone market in India, for a time passing stalwarts like Samsung, icons like Apple and many more to be the biggest handset maker of them ...

Shubhajit Sen, chief marketing officer, Micromax moves on. Micromax Informatics has announced the elevation of Shubhodip Pal as its new chief marketing and commercial officer and group head for VAS ...

TA Associates has invested $45 million for a minority stake in Micromax Informatics Ltd., the third-largest mobile handset provider in India. TA Associates, a leading growth private equity firm, today ...

Micromax Informatics, the largest domestic smartphone brand in India (the second largest overall after Samsung), has announced its latest entry-level smartphone in the country, dubbed the Canvas Fire ...

Home-grown consumer electronics brand Micromax Informatics on Wednesday announced its foray into renewable energy segment with the launch of Startup Energy. This new venture aims to revolutionise ...

This move to the premium segment also reflects consumer sentiment stemming from a new survey commissioned by MediaTek. Rather than the traditional thinking that brand and price are the main drivers, ...

NEW DELHI--(BUSINESS WIRE)--Micromax Informatics Limited, India’s largest domestic mobile handset company, announced that Sequoia Capital and Sandstone Capital LLC are taking minority stakes in the ...

Micromax has today announced a new budget smartphone – Micromax iOne after a substantial period of around six months. With the Micromax iOne, the company has introduced a notched-display on a budget ...

Micromax Informatics Limited, which is the largest Indian mobile handset company, in terms of units shipped during the quarter ended March 31, 2010 and the third-largest mobile handset seller as at ...

In a press conference in New Delhi, Micromax announced the launch of its latest smartphone, Canvas Infinity, in India. The Canvas Infinity is company’s first smartphone with an 18:9 display, and the ...