As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Uber Engineering outlines its platform-led mobile analytics redesign, standardizing event instrumentation across iOS and ...

To respond to consumer behaviour on mobile devices, brands need to be able to quickly analyse and improve mobile engagement. Unfortunately, this hasn’t always been easy, at least partly because mobile ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a sign of the growing importance of mobile analytics, App Annie has ...

Mobile Analytics Market Research Report 2023 is Spanning Across 124 Pages In today's dynamic business landscape, staying ahead of the competition requires access to reliable data, strategic insights, ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Yahoo has deepened its focus on mobile development and monetization by acquiring Flurry, one of the most established app analytics firms. The purchase gives Yahoo extensive visibility into the habits ...

Flurry, the mobile analytics specialist, has announced it has secured a further $7 million worth of funding to fuel its program of service expansion. The company claims the new money will be used to ...