Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

Most people know George Lucas as the writer-director of the original Star Wars trilogy, as well as a producer of many films and series that make up the franchise’s extended universe. In recent years, ...

Recently I've been deep-diving into a model of brain, mind, and behavior—active inference and the free energy principle—developed by a leading neuroscientist and computational psychiatrist Karl ...

Marketing narratives are tools used to engage and connect with prospective customers in an emotional way. These narratives can be used by small business owners to tell the story of a product, or to ...