The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

Google’s Gemini AI assistant doesn’t have ads today, but the company has “very good ideas” for ways they could show up down ...

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities. Facebook, ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Native advertising is one of the biggest buzzwords this year in digital media, with many brands moving toward a new paradigm of creating sponsored content and in-stream ads that are more integrated ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...