Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

The U.S. Army is quietly putting the word out to commands that it is replacing its current Universal Camouflage Pattern with a pattern the service has owned for more than a decade. The Army's senior ...

Camouflage clothing for hunters has been developed much as fishing lures are marketed to anglers: Looking good to the consumer is perhaps more important than what the critter sees. A new camouflage ...

Always changing it up for sometimes inexplicable reasons, the Army rolled out yet another new uniform design Monday — the “Operational Camouflage Pattern” line. It’s not available in stores yet, and ...

SCHEELS Camo V2 isn’t just another entry into the crowded field of camouflage—it’s a redefining pivot. V2 is a camouflage pattern that prowls the edge of science and instinct, where algorithmic ...

LANGFORD, S.D.— Sometimes the best ideas show up in the strangest places. Just ask Jordan Deutsch, who came up with a new camouflage idea while farming. Three years ago during harvest season, Deutsch ...