The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

O2 has launched a concept store, which aims to move away from the traditional phone shop and towards interactive experiences. The phone network provider has launched the new store in Manchester, which ...

U.K. mobile operator O2 is partnering with Sony BMG on what it claims is the first operator-supported major label mobile music store. By Andre Paine U.K. mobile operator O2 is partnering with Sony BMG ...

Aiming to provide what it calls a slick and efficient experience for customers in retail stores and other public spaces, O2 Business has launched Spatial Insights, a technology that uses video ...