Goals and objectives are statements of what you want your small business to accomplish. These can also be described as strategies and tactics. Goals, or strategies, are usually set first, followed by ...

Your small business needs objectives -- or goals -- in order to head in the direction you want it to go. However, setting objectives and achieving them are two different matters. In order to take your ...

When you begin creating a course, you want to design with the end in mind. The best way to approach this is to start by writing measurable course learning objectives. Course learning objectives are ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

As the previous posts demonstrate, estate planners still struggle with how to structure estate plans for married couples in order to accomplish both the tax and nontax objectives of such couples.