Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this year, the holiday shopping season is six days shorter this year than last year. So things have gotten even more ...

From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months.

Pay-per-click (PPC) advertising is rapidly transforming, especially with so many options for automation, with artificial intelligence (AI) and machine learning leading the charge. For businesses, ...

Alastair Kane Search Marketing, a B2B search marketing consultancy, emphasizes that despite advances in artificial intelligence and automation, businesses still require experienced PPC consultant ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...