Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a ...

The salesforce.com and Google partnership turned out to be not a grand alliance or acquisition pitting the two companies against Microsoft, but a refinement of the AdWords campaign management software ...