Just as there are words and terms that you can specify in your campaigns, you can also choose words that you want to omit. Negative keywords tell your ad platform to avoid placing ads on result pages ...

PPC, or Pay Per Click, campaigns can be highly effective for managing your online reputation. Specifically, branded PPC can be a strategic investment that yields substantial rewards with minimum spend ...

A branded pay-per-click (PPC) campaign uses keywords and terms that include your company’s name or other brand elements. While it might seem counterproductive considering you most likely naturally ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to structure PPC campaigns Chat with SearchBot Campaign structure is one of the most critical pieces of a ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

Have a previously rocking PPC campaign that's now tanking? Here’s how to identify what's going wrong and how troubleshoot to victory. Today’s #AskPPC question, which comes to us from Momna in ...

Approximately 65 percent of all clicks made by searchers who are ready to make a purchase go to paid advertising (i.e., pay-per-click ads). In fact, these ads are what helped to generate the bulk of ...

Wondering how to scale PPC campaigns without losing quality? Which new Google Ads tools can help speed up multiple campaign management? Need to improve PPC results without spending way more time on ...

SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » PPC campaign budgeting and bidding strategies Chat with SearchBot Editor’s Note: A PPC budget is the money set aside ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...