“On behalf of our team, I am delighted to welcome Ted to the PPC family,” said David Gau, President and Head of Operations at ...

Icecube Digital, a leading digital marketing agency, has announced the launch of its Amazon PPC service to help businesses maximize their sales on the world's largest online marketplace. With over 2.5 ...

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

The resource provides guidance for businesses seeking to refine their pay-per-click strategies by examining competitor activity across ad copy, targeting, and performance benchmarks. Importance of ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...