As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the fun stops ...

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using ...

When your business is killing it with sales from your PPC program, it’s tempting to just sit back and enjoy the returns. After all, why mess up a good thing by making changes? But this kind of ...

Matthew Umbro reminds marketers to keep track of leads and always review PPC campaigns. He provides tips on the process. While the advice seems obvious, too often leads go into the clients' sales ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

In today’s competitive e-commerce landscape, businesses are constantly seeking ways to elevate their presence and maximize sales. At Bizistech, we are proud to introduce our premium services as an ...

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and ...

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference ...