October 15, 2008 — When patients with generalized social phobia (GSP) read negative comments about themselves, areas of their brain involved in self perception become activated, a new study shows.

Recently, two space startups announced a joint partnership to deliver the first commercial payload to Mars, with a 2024 launch window. It was a bold announcement that captured top media attention ...

In this paper, perceived risk and attitudes toward technology are considered in a wide contextual perspective. Risk perception data are related to technology and technology attributes, in particular ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...