The most successful entrepreneurs are proactive, not reactive. Not only do they set strategic goals, but they also track their results using a variety of business performance measures. Also referred ...

To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

In business, measurement is half-way to performance improvement. Assessing supplier performance is a difficult task. This article overviews price, cost and quality supplier performance measurement ...

Testing is at the heart of direct marketing — multichannel merchants test e-mail subject lines, catalog cover versions, Website landing pages and search terms. They then analyze results, draw ...

Is your HR team drowning in the wrong data? KPIs have always been important for keeping a pulse on individual and organizational performance. But some of the KPIs we relied on a year ago are no longer ...

Maximizing CRM Success Through Performance Measurement Using the balanced scorecard approach to drive strategic CRM results. James Brewton, president, CRMetrix Organizations today are now looking for ...