It took your social media feeds by storm with the launch of its "Blonde Wand" last year, but Pravana’s newest hair-color launch is about to blow “unicorn hair” and “pink-champagne” dye jobs out of the ...

It seems that every day, there’s a new option for shaking up the hair dye game and coloring your hair essentially every shade that makes up the rainbow — and then some. You may already have a serious ...

I finally got my hands on Pravana's Vivids Mood Color, the heat-activated color that's all over Instagram right now. The color comes in four options: peach to invisible, purple to pink, green to ...

For quite some time now, unicorn and rainbow-inspired hairstyles have literally taken over Instagram. So it was only a matter of time before someone took this trend to the next level. By now, you’ve ...

Remember mood rings from the '90s? Looking back, we know they didn't actually work, but we delighted in their color-changing powers anyway. Now that magic is back — this time for your hair. On Sept. 1 ...