Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Prosocial behaviors are often seen as being compelled by a number of factors including egoistic reasons (doing things to improve one's self-image), reciprocal benefits (doing something nice for ...