Both the donation number and amount are influenced by emotional and contextual cues derived from the disease relief projects on a fundraising website. Images and textual data from 1,763 projects were ...
Wealthy people are more likely to engage in prosocial behavior such as donating money or volunteering, according to a new global study. Wealthy people are more likely to engage in prosocial behaviour ...
Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...
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