Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign.

When Apple launched iBeacons in 2013, proximity marketing became the industry’s favourite trend. With the right technology, this hyper-localised strategy was supposed to bridge the divide between ...

Editor's Note: The following is a guest post from Vejay G. Lalla, partner, and Paavana L. Kumar, associate, at the advertising, marketing and promotion practice group at Davis & Gilbert. Whether you ...

The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results ...