While hip-hop is continuously evolving, one thing that has never changed is the amount of attention hip-hop fans pay to style. From rap's inception, fashion has been one of the pillars of the culture.

When an artist announces a new project, a tour or even a prepotent single, custom-made merchandise is sure to follow. Though the cover of 21 Savage and Metro Boomin’s Savage Mode II brought it back to ...

Considering that you read Four Pins, we can probably pinpoint two thing about you without even trying: you like rap and you like clothing. They go together extremely well and contrary to popular ...

In a world saturated with hits and hooks, sometimes it’s the stitching on your cap or the print on your shirt that keeps the rhythm of your fandom beating strong. Underground hip-hop artists are ...

The post Win a Hip-Hop 50 Merch Bundle from Consequence appeared first on Consequence. Here at Consequence, we’ve spent the month of August celebrating the 50th anniversary of hip-hop with an array of ...

Making money from rap music has never been more difficult. If you're a rapper whose last name isn't a compass direction and you regularly browse this website for tips on which brand carries the best ...

The festival's collection includes t-shirts, hoodies, and sweatpants featuring a bold, unapologetic aesthetic. Whether you caught a headlining set in person or streamed the chaos from your couch, the ...

Is Eminem strapped for cash?? We truly doubt it as the man has moved millions of records throughout his illustrious career. But when we heard he was collaborating with White Castle to move some new ...

DeBose recently performed for a one-night engagement at the London Palladium with merch that included T-shirts, totes and posters emblazoned with the rap lyrics like "Angela Bassett did the thing." By ...

Cactus Jack, a company owned by mainstream rap artist Travis Scott, unveiled a new merchandise line on Thursday in collaboration with a number of prominent universities in the United States. One of ...