Virtual Stockholm sofas. No assembly required. Ikea’s new store is in the metaverse.

IKEA is looking for Roblox fans to work at its virtual store and get paid for it. In a press release on Monday, the Swedish home furnishings giant announced that it will launch "The Co-Worker Game," a ...

Ikea is opening a new store in Roblox and plans to hire 10 new employees to work in it. “The Co-Worker Game,” a virtual universe where players can experience the retailer’s unique approach to career ...

Later this month, a select number of people will know what it feels like to earn a higher salary working a retail job on Roblox than some people actually make in person. Starting on June 24, Ikea is ...

Roblox has taken the virtual world by storm. And if your child is a fan, getting them Roblox toys as a gift for Christmas or birthday season is a sure-fire win for any parent. They can assemble the ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...