A SWOT analysis is a tool that business leaders use to identify strengths, weaknesses, opportunities and threats. Helpful in goal setting and strategic planning, a SWOT analysis can help assess the ...

SWOT and Michael Porter's Five Forces analysis model are both useful tools in strategic planning. While they both help in assessing your company's strengths and weaknesses relative to industry ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

In the context of our increasingly disrupted, globalizing, and multicultural world, leaders greatly appreciate the security and comfort of clear-cut strategic plans for the future. After all, ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

My partner at the time and I took a management-analysis test to see if we were compatible. Using a Google doc, we wrote down our strengths, weaknesses, opportunities, and threats. Eight years later, I ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...